Eastco undertakes eCommerce project with 250+ products for industry leader Kishel's Quality Scents

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Kishel’s Quality Animal Scents and Lures is one of the world’s most respected names in the Hunting and Trapping Lure industry. Having researched and developed hundreds of custom products for their consumers- some of which have even been used by the US Department of the Interior – they are highly focused on the custom quality of what they sell, for professional and hobbyist alike.

When they came to Eastco to redesign their website they had some very specific needs. The site needed to be able to host their store which would contain the nearly 300 products they sell, needed to look modern, up-to-date and increase their brand and marketing value on the web.

Eastco worked with Kishel’s very closely to establish a custom design that was not only visually powerful, but highly functional. After deciding to include items such as a custom image slider to give the site some flare, we suggested steps to improve the structure that would adhere to already established conventions, and make it easier for Kishel's customers to shop.

Also, we advised Kishel’s to have the site managed through WordPress which would help to lower their costs and provide a simplified way to implement the challenging task of managing the hundreds of products. Using a Wordpress add-on, we were able to design a custom shopping cart solution that incorporated an easy to understand structure, social media and video into the shopping process that will take the customer seamlessly through a transaction and look great while doing so! As soon as the site went “live” tons of orders began to come in. Kishel’s was thrilled, and that thrills us! Thank you Kishel’s for the opportunity to serve you on a great project.

Curious how it all came together? Take a look at the work we did for Kishel's Quality Scents and Lures

See firsthand how Eastco can help you communicate your value to the world with a more effective website.