eastco worldwide - Leadership Team
Holt Vaughn
CEO/Strategist
Why do top executives have Holt Vaughn on speed dial? Maybe it's because he knows business, and he knows how to communicate on businesses' behalf. Holt simply has a special knack for helping people, corporations and organizations.
Holt's well traveled road is all about getting ideas to the next level and he has the track record to prove it. While guiding Eastco Worldwide, Holt's unique set of leadership skills helps him direct two other successful communications companies - including a world-class Audio, Video & Film production facility.
All told, the Eastco Group of businesses has seen over a quarter century of success.
The above could be enough for anyone, but Holt has developed works for a number of international best-selling authors, and is a successful writer in his own right.
In addition to sitting on corporate boards and contributing to leading panel discussions, Holt actually finds time to put his production skills to work as a recording artist, collaborating with singers, musicians and all kinds of GRAMMY® types.
In the world of media and communications Holt Vaughn has overseen countless projects - many involving some of the world's most respected names in business, entertainment, education and government. Industry leaders have called him a 'Media Guru', but just call him 'Holt'.
Craig Maedl
Account Director/New Business Development
A providential find, what hasn't Craig done?
His work includes national, regional and local experience including ten years in the Big Apple working with the likes of General Foods, Johnson & Johnson, Pepsico, MTV, Colgate Palmolive and NBC Radio Networks, and ten years with some of the finest brands in Western NY.
Disciplines:
- Branding, Marketing, Communications, Big Ideas
- Media Buying (Local, Regional and National) including Television (Broadcast, Cable, Cable Networks, Paid Programming, Syndication), Radio
(Local, Networks, Satellite), Print (Daily/Weekly Newspapers, Magazines, Free Standing Inserts/Coupons, Trade Publications), Outdoor, and Digital
(Local and National Websites) - Direct Marketing - Mail Pieces, Radio and Television Commercials and Infomercials
- Promotion - Sweepstakes and Contests (concept, execution, premiums/prizes, rules, fulfillment), Sampling, Couponing, Point of Sale Material,
Sponsorships, Business to Business/Trade Promotions - And lots more...
Product Categories:
- Fast Food/Quick Service Casual Restaurants/Fine Dining
- Physician Group Practices, Medical Equipment, Pharmaceutical Clinical Testing Recruitment, Weight Loss Centers, Hospitals/Clinics
- Convenience Stores/Gas Stations
- Tourism: Campgrounds, Museums, Festivals and Events, Visitors Bureaus
- Auto Dealers
- Child Care Centers
- Hardware Stores/Building Supplies
- Sports Teams
- Law Firms
- Non profit
- Appliance Stores
- Food Processing
- Orchestras
- Jewelry Stores
- And again... more...
- Education: BS Business/Marketing; Graduate work in Marketing
Along with deep talent and experience, Craig has heart and soul that's worldwide and world wise. He shakes things up in the best of ways for us and our clients.
Roy A. Skoba
Roy is a graduate of Purdue University with a Bachelor of Science in Industrial Engineering. He also took graduate courses to pursue an MBA in Economics at the University of Detroit.
He has 45 years of sales and marketing experiences at 6 corporations in 5 cites. The first 25 years experiences were in marketing strategy and brand development in the banking business. He introduced the second ATM in the US in 1969 in Detroit. He progressed in the marketing chairs to become the group executive for marketing (marketing research, product development, sales promotion, advertising and public relations) at HSBC USA (25th largest bank in the US). He had a staff of 57 people and annual budget of $25 million. He was responsible for the repositioning and corporate identification of major banks in Houston and Buffalo. He brought in over $1 billion in deposits at those banks. He created the first sports fan promotion, "Luv Ya Blue" in conjunction with the Houston oilers football team. He also created the "Shout" promotion with the Buffalo Bills football team.
The next 20 years were spent in the newspaper business raising sales revenue for the Buffalo News. Over that time period $60 million in revenue through innovative products which motivated the sales staff to sell. He created two new products which generated over $10 million in sales over the time period.
He has spoken to numerous audiences including the American Bankers Association, Bank Marketing Association, Texas, Kansas, and New York Bankers Associations, as well as the Newspaper Special Sections Network. He has been a member of the VISA USA Marketing Board, New York Cash Exchange (NYCE) Board, Newspaper Special Section Network Board, and a trustee of the Houston Ballet.
Carl Kiedrowski
Executive Creative Director
We were going to talk about Carl's background as: a Pratt Institute alumnus, a commercial Producer/Director, a Senior Copywriter and a Creative Services/Marketing Director. Then, we were going to talk about his list of national awards. But when we looked at the range of his letters-of-recommendation we thought, "enough said."
"Carl Kiedrowski has the rare ability, not only to write great copy and create the punchy headline, but he can come up with the Big Idea as well. Carl has award winning experience in print, radio and television...but more importantly, he's one heluva nice guy!"
"[Carl] possesses exacting standards of workmanship coupled with a unique perspective that others seemed to lack."
"I am confident that my business has increased 40%..."
"[The] difference has been unbelievable as to how my business is perceived by the public!"
"Carl Kiedrowski has been a major factor concerning my business growth: now encompassing four franchises and sales into the millions."
"[Carl] has extreme talent in putting the concept you desire in front of the people you wish to reach."
"And did the spot produce? ... I would be eager to recommend your services to anyone."
"He's a guy you want on your team to help with creative approaches to marketing strategies and advertising objectives."
Jon La Porta
Director of Sales and Marketing
Jon La Porta is used to crossing the finish line as a winner. He's a veteran of countless successful media launches while working with Fortune 500 companies, pop stars and everything in between. This ability to juggle various categories with ease led him to both the Creative Director and Senior Manager positions.
Jon is a Member of the International Academy of the Visual Arts and brings over twelve years of experience as an award-winning designer. His insight enables him to well-position well known brands.
Jon La Porta is a graduate of prestigious Canisius College, earning a Bachelors degree in both Communication Studies and English. Throughout high school and college,Jon excelled at competitive rowing, winning several medals and holding titles that include Most Valuable Player and Team Captain.
When he is not helping companies to prosper he enjoys mountain biking and has been known to jump out of a perfectly good airplane.
Mike Loomis
Senior Advisor
Phone: 719.200.2580
Email Address
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Interested in staying two steps ahead of the competition? Then Mike Loomis could very well be your guide to the future - since he possesses proficiency in demystifying marketing and new-product launches.
Many people understand basic theories of branding and positioning, but ideas that sound great in the boardroom can fall with an echoing thud in the real world if they don't actually engage people and produce results. Here's the difference: Mike has actually built brands - and helped others build theirs. Because of his experience, Mike brings a unique mix of the creative and the practical.
Mike's perspective is honed from decades of real-world business success. Besides effectively navigating his own enterprises he has worked with Holt for over twenty years on an array of remarkable projects. We could say that the reputation Mike Loomis enjoys looms large... but we won't.
To be sure, there are no simple answers for the expansion of your organization. But to well-position your organization's investments for future growth you want to talk to Mike.
Mike contributes insightful and practical perspective to your corporate initiatives.
